CORPORATE VIDEO PRODUCTION
Brand messages in the modern digital age need to be memorable, engaging, and impactful if they are to succeed. Millar-Turner Studios is there to help with it. Our corporate video production goes beyond simple recording to craft a captivating story about your company that motivates viewers to take action.
A corporate video is an expertly made film that highlights your company's specialties, mission, and values. The content includes corporate overviews, product demos, training videos, and more. The goal is to enlighten, engage, and excite your audience, whether they are potential clients, customers, or workers. Video-based corporate films boost conversion rates by 80%. This shows how corporate videos engage customers and develop businesses. These videos have a 64-85% greater message retention rate than traditional advertising, ensuring your brand's message remains.
Here at Millar-Turner Studios, we know how crucial it is to tell your brand's narrative honestly. More than just a means of communication, the corporate videos we make have an emotional impact.
CORPORATE VIDEO PRODUCTIOn
Communicate Your Brand’s Values and Message Effectively
Corporate videos are primarily designed to communicate a company’s message, values, or internal updates. These videos focus on the brand as a whole and are often used for business-to-business (B2B) communication, internal communications, or recruiting. They are not necessarily focused on selling a specific product but instead aim to build the brand's credibility, inform stakeholders, or showcase company culture.
Purpose:
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Introduce the company or organization to potential clients or partners.
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Highlight company culture, mission, values, and achievements.
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Train employees or onboard new hires.
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Announce important updates, such as mergers, expansions, or company milestones.
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Share customer testimonials, case studies, or industry expertise.
Audience:
Corporate videos are typically aimed at:
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Business partners, investors, or shareholders.
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Employees or potential recruits.
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Customers interested in learning more about the company, not just its products.
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Industry professionals and the general public.
Examples:
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Corporate overview or “About Us” videos.
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CEO or leadership messages.
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Internal training or safety videos.
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Recruitment or onboarding videos.
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Company event highlights.
CORPORATE VIDEO tone and style
Corporate videos are usually formal and professional, but they can also be creative and engaging to showcase company culture. The tone can range from inspirational to informational, depending on the target audience.